Over the last 6 weeks I have posted examples of how you can make your presenting more persuasive by applying the 6 Principles that underpin the Science of Persuasion.
I’ve been asked if I could give you a quick, shorter version so here it is!
If you want to increase the chances that someone will be persuaded by your request- whatever that is then here are 6 shortcuts that you can take away and use immediately.
1. Reciprocity- give them something for free in exchange for their contact details.
2. Scarcity- don’t give all of your key information at once. Instead provide a “teaser” so that you leave them wanting more.
3. Authority- be aware of what you are communicating non-verbally. Check your body language and gestures convey your authority rather than undermine it.
4. Consistency- every time you present ensure it is to the same high quality and use a planning process
5. Liking- be likeable. Smile, connect and engage your audience quickly.
6. Consensus- use social proof. Tell stories about how you’ve helped your clients to achieve results.
Until next time,
With best wishes for your success,
Cath
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Thanks.
Cath Daley Ltd.
Cath is a Find the Edge Expert Panellist 
You can see the longer versions and get more ideas of how to be more persuasive by clicking on the following links:
